Esc-IAM

In app marketing framework.

How it works

IAM is a centralized system for coordinating adverts across multiple applications and systems.

IAM keeps track of apps/systems as Projects. Each project can have multiple Content Areas, which are spaces on the screen where an advert can appear. Each Content Area has a type, such as banner, link, or alert, defining what types of adverts can appear there.

Once a Project has been setup, Esc-IAM users can create Campaigns to link adverts to Content Areas. Javascript running on the front-end of the projects fills the content areas with the relevant ads.

Setup

Go to https://iam.eastsideco.io/ and setup your project and content areas.

Load Esc-IAM

Add the following to your system in <head> (requires jQuery):

<link rel="stylesheet" href="https://iam.eastsideco.com/framework/iam.css"/>
<script src="https://iam.eastsideco.com/framework/iam.js"></script>
<script>
    esc.iam.init('{project handle}');
</script>

Replace {project handle} with the handle you created for your project.

Link up content areas

Add the following to your templates for each content area:

  <div data-iam="{content area handle}">
  </div>

Replace {content area handle} with the handle you created for this content area. The advert will fill this container - you can style or resize this container how ever you like.

For link-type content areas, you can style the container with display:inline or change it to a <span> if you desire inline formatting of link ads.

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